copywriting and brand building
copywriting and brand building
When New England Office Supply needed a way to quickly boost sales, we worked with design partner Stoltze Design to put together a direct mail campaign targeted at prospects with a proven strategy to get a foot in the door: coffee and doughnuts. We then repositioned the company’s brand with a new tagline, web messaging, and direct mail campaign.
Getting your foot in the door is easier with a box of doughnuts in your hand, so that’s what we had New England Office Supply do.
All the fresh coffee and doughnuts turned into a fresh supply of customers — driving up sales and profits.